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Advertising & Marketing · D2C wine · Prague

Multi-channel ads that beat the incumbent agency.

Client

Veranda

Sector

D2C wine · Prague

Service

Advertising & Marketing

V

A D2C wine brand consolidated three platforms into one campaign system and outperformed their agency in 14 days.

The problem

Veranda was running disconnected campaigns on Meta, Google and TikTok via an agency. Performance was inconsistent, creative quality varied, and no one could explain why CAC kept creeping up.

Our approach

We built a multi-channel ad system: 15 creatives across 3 platforms with adapted copy, a unified audience map, budget allocation framework, and a weekly optimization playbook.

The result

In the first 14 days, Veranda saw CAC drop 38% across channels with ROAS climbing from 2.1× to 3.6×. They paused their agency retainer.

Metrics

-38%

CAC reduction

2.1× → 3.6×

ROAS

14 days

Time to first result

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