Advertising & Marketing · Clean beauty · Vienna
A brand launch that hit profitability in 6 weeks.
Client
Aurora Beauty
Sector
Clean beauty · Vienna
Service
Advertising & Marketing
A founder-led clean beauty brand launched in 3 markets simultaneously with a coordinated 8-week campaign sequence.
The problem
Aurora's founder had product-market fit signals from a beta cohort but no playbook for the full launch. She wanted to be in-market across DE/AT/CH within 8 weeks.
Our approach
Brand Launch Campaign: positioning framework, 30+ creative assets, launch sequence calendar, PR & influencer list, press kit, KPI dashboard, post-launch retrospective.
The result
Aurora hit positive contribution margin on paid acquisition in week 6 of the launch — 2 weeks ahead of plan. PR coverage in 3 trade publications without paid placement.
Metrics
Time to profitability
Markets at launch
Earned media features
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