Information Services · Mortgage broker · Dublin
A competitor brief that found a €0.7M revenue gap.
Client
Midas Mortgages
Sector
Mortgage broker · Dublin
Service
Information Services
An independent mortgage broker found a €0.7M annual revenue gap in their portfolio by analyzing 5 direct competitors.
The problem
Midas had grown organically for 12 years without strategic competitive analysis. They suspected they were missing pricing or product gaps but had no framework.
Our approach
Competitor Intelligence Brief: 5 detailed competitor profiles, positioning matrix, pricing & packaging analysis, messaging teardown, gap analysis with prioritized opportunities.
The result
The brief identified two underserved customer segments (first-time buyers under 30 and self-employed remortgagers) with combined annual revenue potential of €0.7M. Both segments became formal acquisition tracks in the next quarter.
Metrics
Revenue gap found
Competitors analyzed
New acquisition tracks
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