Information Services · Specialty insurance · London
A strategic deck that unlocked board approval.
Client
Holbrook & Co
Sector
Specialty insurance · London
Service
Information Services
A specialty insurance firm got the board sign-off they needed for European expansion — backed by a 40-slide strategic analysis.
The problem
Holbrook had been considering EU expansion for 18 months but couldn't get past board scrutiny. Their internal analysis kept hitting the same gaps: TAM uncertainty, channel viability questions, GTM ambiguity.
Our approach
Strategic Market Analysis package: TAM/SAM/SOM sizing across 4 EU markets, customer segmentation, distribution channel analysis, pricing strategy, 12-month GTM roadmap, risk register.
The result
The board approved a €1.2M expansion budget at the next meeting. The analysis became the working document for the first six months of execution.
Metrics
Slides delivered
Budget approved
Time to decision
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